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Greene & Greene is a long established firm of solicitors based in Bury St Edmunds, Suffolk. Our lawyers advise individuals and businesses based all over the UK.

We regularly attract new clients who have been using firms in London, but now receive a more cost efficient and more personal service from us here in Bury St Edmunds.

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Tuesday
Jun122012

From a good idea through to commercial success

How do you turn a good idea into a real business?  That was the issue facing Adande Refrigeration, an engineering consultancy in Lowestoft.  They spotted a basic problem with refrigerators.  Every time you open the door, the cold air falls out.  That wastes energy and means that temperatures within the fridge vary hugely.  You may not mind that at home, but in commercial kitchens it increases energy costs, wastes food and eats profit.  In essence Adande’s idea was to store food in an insulated drawer.  When you open the drawer the cold air stays where it is meant to be, with the food.  Energy costs are halved and food quality is improved.

Adande put together a team of advisers, including Chris Thomson.  Chris had spent most of the 1990s helping clients to innovate in the biotech sector.  That experience taught him that a good idea needs protection, funding but, most of all, the energy and enthusiasm of investors and commercial partners willing to support its development.  Chris explains

Innovators don’t have time to make mistakes. Usually funds are limited and you want to be first to market. Learning from the experience of others improves your chances of success”.

Chris joined Adande’s board and helped the Company protect its ideas, collaborate with commercial partners, raise funds and maintain good relations with investors.

These days the Company has a substantial business supplying products to customers ranging from multinationals like MacDonald’s and KFC to fine dining restaurants like Le Manoir and The Dorchester. Export sales are increasing. Chris has helped license Adande’s technology in four continents.

Chris takes pride in being part of the Adande team.

This is the most enjoyable work I do. Some businesses expect a solicitor to just tell them that “the law says do this don’t do that” and put a bill in. For me it is far more satisfying to work with a client over time, to give them the benefit of experiences we’ve had elsewhere and to help them to succeed in the way that Adande has.”

Adande continues to innovate, and to support new innovations. The Company is working on new technology for supermarkets and has sponsored “World Skills”, a showcase for up and coming chefs.  Chris continues to work with the Company and to also work with other innovators in markets such as medical devices and animal health.

Article Published: IOD Suffolk magazine, June 2012

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